How To Use It
The real estate business can be challenging at many levels. The success of a real estate company depends on the success of the agents that make up the team. Each agent needs to pull their weight. When agents bring in clients, the whole agency benefits. It is important to remember that agents are individuals. Some are seasoned, top performers, some are brand new to the business, and the rest are somewhere in the middle. The level of knowledge and experience is all over the spectrum. To give everyone the best chance to succeed, bringing in a speaker on real estate marketing can sometimes give an agency the boost it needs.
The speaker is a lot like a motivational speaker, only the content is specifically designed for the real estate professionals. The speaker will talk about tried and true marketing strategies that get results. Content will usually include digital marketing and how to use social media as an effective tool for outreach. A presentation might include how to use powerful tools like the multiple listing service to generate leads that can be converted to clients.
Since buying and selling a home is usually an emotional experience for the customer, there is a lot of psychology involved when marketing to the potential client. The speaker might speak to that psychology, how to win over a potential lead and gain their trust, how to retain customers, how to stay positive, how to handle challenges, and all aspects of the psychological side of the business which contributes to the agent’s success.
Hiring a speaker on real estate marketing has multiple benefits for the agents and the company. The goal of the speaker is to help each agent advance in their careers by increasing their commissioned sales. As each agent increases their sales, the agency will be more successful.